Privacy policy

Privacy Notice

This notice explains how we may collect and use information about you, including how cookies or other technologies are applied to data capture. We are committed to your data privacy and will always treat any personal information securely, fairly and lawfully.
This Privacy Notice may be amended from time to time to reflect changes in law or our approach to data privacy and updates will be published on our website or available directly from [email protected] and the contact details below.

Who We Are

We are API Software Limited, trading as AutoRek, and owners of Our primary address is 10 Montrose Street, Glasgow G1 1RE, United Kingdom.
In the course of our business we may collect personal data, which is data about a person that could be used to identify that person, from our web site or other activities.

We are the data controller of that data, and are responsible for its use, security and privacy. This notice explains the data we collect and how we look after it.
Information We May Collect and Process.

We may collect basic contact and employment information such as: your name, e-mail address, telephone number, job title, and company.

We only collect information you have volunteered to provide in connection with our products and services.

We may also use cookies on our web site – please see the section below on cookies.

How We Collect Information

We ask you to provide data when making an enquiry with us relating to our products and services, through our web site or in response to marketing activities. Some of this information may come from our partners to whom you have given permission to share your data with us.
We may also collect contact information if you use our products and services and we need that information to work with you in providing the service.


A “cookie” is a small text file stored on your device when you visit a website or use an app. We use cookies on our website to help provide the best experience, remember if you have already visited, and recall any preferences like subscribing to an event or downloading information. We may also use them to monitor the performance of our website.

We do not use cookies to try and establish any other information about you. We do not use cookies from 3rd parties who might use them for targeted advertising by tracking your browsing history etc.
You may decline to accept cookies when you visit our site and can use your browser settings to control cookies and to wipe them from your device at any time.

How We Collect Information

When you use the website or Service, consult with our customer service team, send us an email, post on our blog, or communicate with us in any way, you are voluntarily giving us information that we collect.

That information may include your name, email address, phone number, as well as details including job role, location and demographic information. By giving us this information, you agree to this information being collected, used, disclosed, transferred within the United Kingdom to our data storage centre and stored by us, as described in this Privacy Policy.

How We Use The Information

If you, or your company, use our products and services then your contact details may be used in the day to day provision of our services. We may pass on some of your contact details to our suppliers as part of providing a service to you, if it is necessary to do so. Our suppliers are under an obligation to use that information solely in doing the job we have asked them to do and this will be directly related to the service we are providing to you, and will treat the information as private in the same way we do.

Otherwise your information will have been collected for marketing purposes. We will only hold your information for our own marketing purposes in order to inform you about our products, services, events, or other relevant information which may be of interest.

If you tell us you do not want to hear from us we will not contact you and will delete the data.
We will not sell or otherwise provide your information to any 3rd party, unless required by law, or use the information to market products and services which are not our own.

If we change how we intend to use your information we will ask your permission and you may decline.

How Long We Keep Your Data

If your data is used as part of the services we provide, we will keep it for as long as we provide that service and may retain it for audit purposes for six years afterwards.
If your data has been captured for marketing purposes, we will keep your information for one year, or will delete it earlier upon request.
Your data will always be stored and deleted securely.

Your Rights

You have a right to know what data is being held, by whom, and for what purpose. This notice outlines how we deal with your data but you also have statutory rights about your data including these which are most relevant to our processing of your data:
– Access: you may request a copy of data that we hold about you
– Rectification: if data we hold is inaccurate, we will rectify it
– Erasure: we will delete your data on request
– Marketing: you can object to marketing and we will stop direct marketing to you
– Complaint: you may complain about how our handling of data and we will address the complaint

If you wish to exercise these rights, have a query, or require more information please contact:

[email protected]
Data Protection Office
API Software Limited
10 Montrose Street
Glasgow G1 1RE
United Kingdom
Tel: 0141 229 5300

For more detail on your rights and our responsibilities please see the UK Information Commissioner’s Office